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The Role of Influencers in Social Media Marketing: Is It Worth It?

The Role of Influencers in Social Media Marketing Is It Worth It?

Social media influencers have become an important force in marketing. These influencers, from micro-influencers with niche followings to major online personalities, create authentic and relatable content. Influencer marketing has emerged as a valuable tool for businesses in South Africa, where social media use is growing rapidly. But is it truly worth the investment?

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