There are various file types associated with graphic design, each serving a different purpose or having specific characteristics that make them suitable for different applications.
Most common file types used in graphic design:
- JPEG (Joint Photographic Experts Group)
- PNG (Portable Network Graphics)
- GIF (Graphics Interchange Format)
- PSD (Photoshop Document)
- AI (Adobe Illustrator)
- PDF (Portable Document Format)
- EPS (Encapsulated PostScript)
- TIFF (Tagged Image File Format)
JPEGs are a great way to keep digital images compact and secure. They’re especially useful for web graphics and photos, thanks to their efficacy in preserving clarity without sacrificing much of the image’s detail – even when taking up minimal space!
PNGs are a go-to for graphical elements that necessitate transparency, such as logos and illustrations. PNGs are particularly advantageous when synchronizing them to other images or design elements as they maintain transparency in their backdrop.
GIFs have become increasingly popular when it comes to adding animation and character to live imagery and website logos. Not only can they animate, but also have the capability to shift in opacity too. However, their scope of colour and accuracy is somewhat limited.
Adobe Photoshop’s preferred file format happens to be PSD. This software promises to provide you with an expansive array of editing tools for your images! PSD files retain layers and other editable features, making them useful for ongoing design projects.
AI files are the go-to file type for Adobe Illustrator, a vector graphics app. These AI docs can have their dimensions altered without affecting their quality—they’re often used in logos and depictions.
PDFs are a great way to share designs, docs or even digital content such as ebooks or user manuals. The awesome thing about them is that the layout and structure remain constant regardless of which device you use for viewing purposes. Not only are they great for viewing but many turn to PDFs when it comes time to print documents!
For printing and vector graphics, EPS (Encapsulated PostScript) files are super useful. Adobe Illustrator is a great program to use when working with EPS files, as all the elements stay high quality while being able to adjust in size.
TIFFs are often employed for photo printing and display, as they remain true to the original image’s quality due to their uncompressed state. However, as expected from that vast catalogue of detail in an unaltered form, these files generally have significant sizes.
Graphic design involves the use of a variety of file types in order to create unique, eye-catching visuals for marketing materials, logos, and other projects. Graphic designers need to have a strong understanding of design principles, colour theory, and typography in order to effectively create stunning designs that are both visually compelling and effective in achieving their intended goal.
1iDesigns Pty Ltd is a website design, graphic design and digital marketing company located in Cape Town, South Africa.