Setting up GA4 (Google Analytics 4) is a straightforward process. Here’s a step-by-step guide to on how to set up Google Analytics 4:
Create a Google Analytics 4 property
First, you’ll need to create a Google Analytics 4 property in your Google Analytics account. To do this, go to the “Admin” section and click “Create Property”. Follow the prompts to set up your property.
Install the GA4 Tracking Code
Once you’ve created your property, you’ll need to install the GA4 tracking code on your website. You can find the tracking code in the “Data Streams” section of your property. Follow the instructions to install the code on your website.
Configure your Data Streams
After installing the tracking code, you’ll need to configure your data streams. Data streams allow you to collect data from different sources, such as your website or mobile app. You can set up data streams in the “Data Streams” section of your property.
Set Up Events
In GA4, events are actions that users take on your website or app, such as clicking a button or watching a video. You’ll need to set up events to track these actions. You can set up events in the “Events” section of your property.
Enable Enhanced Measurement
GA4 offers enhanced measurement features that allow you to track additional user interactions, such as scroll depth and file downloads. You can enable enhanced measurement in the “Data Streams” section of your property.
Set Up Conversions
Conversions are the actions you want users to take on your website, such as making a purchase or filling out a form. You’ll need to set up conversions in the “Conversions” section of your property.
Verify your Configuration
Once you’ve set up GA4, it’s important to verify that your configuration is working correctly. You can do this by using the Real-Time report in Google Analytics to test your events and conversions.
Setting up GA4 can take some time, but it’s worth the effort to ensure that you’re collecting accurate and useful data about your website or app. By following these steps, you’ll be well on your way to setting up GA4 and gaining valuable insights into your user behaviour.
